I know quite a bit about music podcasting. As a writer / producer I’m in a quite a good position because when non-writers need a piece of music for podcast, which means they need to be able to provide music with the correct license applied, they have to search for it online, whereas I can sit and compose.
In 2006 myself and some friends started the UK Podcasters Association and for two and half years, I ran this small but important new media organisation. It brought me into contact with much of the music industry from the BPI to AIM to off-the-radar labels and artists, and questions which I answered on panels, in business meetings and on the telephone were consistently on the topic of music podcast licensing.
But most importantly, because of podcasting I became friends with many independent media makers from all over the world, warm-blooded mammals who are busy inheriting the new media earth from the dinosaur corporations. These people are so many steps ahead of the game. Some podcasters continue to put out quality, personal radio-style programming to large and loyal audiences, amd others have graduated into commercial activities which have transformed part-time hobbies into thriving businesses.
When in January 2007 Big Brother racism row erupted, I wanted to write about it but not to cover the same old boring ground. I couldn’t help but think about Shilpa Shetty’s accountant, and how delighted he must be with the cash windfall. That muse took me into the realms of fantasy, and so I composed and produced a track specifically for one particular podcaster, Martin Devaughan, officially the UK’s first podcaster having sparked up sometime in October 2004.
In this slow-tempo sardonic rap, the accountant of Shilpa Shetty is obsessed with the size of his manhood, having paid too much attention to spam emails, and it takes a rare moment of enlightenment and a reminder of the advice of the Kama Sutra to restore his sense of proportion – almost. Martin the cheeky sod sped it up for his podcast, but here is it restored to it’s proper languid pace.