Friday, November 05, 2004

Toblerone

"Toblerone" went the jingle, "out on it's own.."

MEANING WHAT PRECISELY ?


I've always thought this was one of the weirder and more misguided ad campaigns ever. It somehow suggested that if you ate the uniquely shaped chocolate bar, you would be cast into psychedelic isolation. The merry song tripped along mentioning triangular people, triangular honey, triangular bees, triangular smells, all set in a colour-saturated saccharine and disturbing triangular cartoon animation hell worthy of the son of the clone of Bob Godfrey. I wish I could find a copy of it.


Toblerone ads have always been bizarre. I get the impression that the only way Ad People are allowed to encourage the company to distinguish and sell this confectionery product is by it's shape.. this is the way it has always been since Mr Tobler had the wonderful, inventive, and typically SWISS IDEA of a non-rectangular choc bar, and any marketing utilising this feature and thus keep the Toblerone profile in place is acceptable, even if it puts you off eating the stuff.

A more recent campaign where models used the triangle to disfugure themselves I found utterly repulsive:



This makes me anticipate the delicious combination of chocolate, honey and nougat ? No. It makes me want to perform the Heimlich Manoeuvre as a preventative measure. And because Toblerone have always traded on the eccentric, they attract freaks from all over the world... not nice, funny, interesting freaks however.. just freaks !



The text reads (translated from German using babelfish):

The Toblerone flog stands one before the judge, can from sport equipment fast a weapon become. Does this danger exist also with a large Schokoriegel? If one has cousin a ball racquet in the car to lie, it can be which one with police control annoyance gets. Is a large Schokoriegel, which policeman to assume which one these used as weapon, how suspicious?


Actually, I do quite like Toblerone. Oops.

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8 Comments:

At 10:49 AM, Blogger Deek Deekster quoth...

has reminded me more of the lyrics to the Toblerone jingle:

"Toblerone, out on it's own... triangular chocolate; triangular honey from triangular bees, triangular almonds from triangular trees..."

 
At 12:34 AM, Blogger pompeii quoth...

Hello Deek,

We are a rock band called Pompeii, we are desperately trying to get a website up to reach our fans. We were wondering if you are willing to give up your URL address: www.pompeii.com For a price? Or...? You can email me at aquietlife@hotmail.com Thank you!

erik

 
At 10:18 AM, Blogger Kate Ford quoth...

The pictures of the models with the triangle sticking out of their jaws would have been a lot funnier had they
used a Goo program and triangled their entire heads.Now that would have been funny rather than repulsive.

Something such as this: "(eating the candy)... Ohh dear, there she goes." then the camera pulls back and her head is triangular. Or just morph it right in view of the camera. Just my idea.

But then what do I know I'm an American. I do love Toblerone. When we were kids my Mom got them for us as an Easter treat. YUM! Too sweet for me now though.

 
At 10:21 AM, Blogger Kate Ford quoth...

"The Toblerone flog stands one before the judge, can from sport equipment fast a weapon become. Does this danger exist also with a large Schokoriegel? If one has cousin a ball racquet in the car to lie, it can be which one with police control annoyance gets. Is a large Schokoriegel, which policeman to assume which one these used as weapon, how suspicious?"

Once again in English please. 'splain dis to me plese.

 
At 7:14 AM, Blogger 800XE quoth...

@Kate Ford

if you have a BaseBall racquet(baton) in your Car,
but you play BaseBall, then can you get a Problem with Police.

They say "Your baton is a weapon"

My Picture and my Text ask, "This big chocolate bar/stick can i use it as weapon? i can if i want, but the Police can not say its a weapon ...."

i dont use a chocolate or any other as weapon,
i only think some Thinks an wrote it in my Webpage.


800XE from Germany (thanks for the Link)

http://800xe.de/webwatch/ich_bin_in_England.html

 
At 6:51 PM, Blogger mrconfectioner quoth...

the toblerone jingle made perfect sense to me because i was the ORIGINAL SINGER of the ad under the name of anthony wood. i was performing in the musical "j.c superstar" back in 1972 when my agent at the time john shakespeare put me up for it.
many people called the papers in uk asking who it was who sang this jingle and it apparently was used worldwide.
unfortunately i dont have my own copy anymore but if anyone has, please e. mail me at "straker001@hotmail.com"

 
At 8:03 PM, Blogger David Fanning quoth...

Wow I just read the post above HOW COOL! It sort of makes my story less interesting. Anyhoo, I was working for a TV company that made a Toblerone ad (pre-the triangular bees stuff). It was around 1980-81 I think. There was a tracking shot that was done on a rostrum camera down the length of the bar. The thing was, they needed to make a five foot bar of Toblerone to get the shot! Our department got to eat one of the chinks when we were done. Very cool!
I love Toblerone!

 
At 12:33 PM, Blogger Karen quoth...

EEEEWWWW! I guess my belly did resemble that but I would never look at something so awesome and precious in that manner. I take your comment as a stab at being funny. I can appreciate your humor but I don't see it that way. Thanks tho for your comment.

 

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