
Since I started blogging, I've been taking oblique looks at the old adage "absolute power corrupts absolutely" in the context of the politics of the internet. On the basis that rational dissent and robust questioning is essential for any society's health, I've regularly questioned the business methods of dominant internet corporations, and Google, the
biggest Ad agency in the world (also do search)* powering this blog and several million others, commanding huge financial sums, and claiming not to do Evil are particularly worthy of inspection.
This summer, Blog of Funk #1 ceased to be and I wrote sideways for a short while during which time I made careful assessment of my intentions for its future in the context of my own online future. I'd used Google's Adwords in the past to fuel commercial campaigns, and always intended commercialising my work more actively at the point when traffic made that an option.
In May 2007 this blog received 24,987 unique visitors, 35,134 visits, served 61,956 pages and 526,923 files. Self-consciously stopping in July, with less updates occurring, I watched a lot of traffic tail off, and lost about 25% of my regular readers who dropped out on the basis that (as far as they knew) I'd stopped writing. Resuming in August, I plugged Google's contextual text links Adsense into the blog pages, and started to accumulate earnings; but several things have made it impossible for me to collect, and Google's opaque and inaccessible structure has made questioning their decision completely impossible.
In order to qualify for Google's Adsense program you have to take a pledge
not to click your own ads (easy enough). In order to get paid, you have to verify your account, and this is done by nominating a bank account, and then reporting back to tell them which amounts landed on which days. This done, I awaited reaching the threshold which would trigger a pay out. After three months, I was confident of hitting the threshold and due for some cash. However, there is another verification process which is required, the phone number confirmation. Online fraud is prevalent and this is their belt and braces protection. So, I responded to their email encouraging me to complete the verification in order to be paid, went online and triggered their automated system to call me. The phone call system generated a pin number on a webpage, which I duly tried punch in when the call came; but, each time I attempted it, the line was dropped. Warily reading the instructions, I realised I only had three attempts, so, after two failures, I stopped and emailed them.
IDate: Sun, 23 Sep 2007 04:05:09 -0700
I am unable to verify my phone number. I tried twice. Both times I
picked up the call, I heard the instructions, but when I pressed the
numbers on this perfectly normal touch-tone phone, the line was
instantly dropped. Please advise.
Thanks
D.
I got a standard reply:
Hello D,
Thank you for your email.
If you received your phone verification call, you might not have been able
to verify your phone number for a couple reasons. First, make sure that
you are using a touch-tone telephone to make the call. Then, when the call
is in process, please remember to press the # key after entering your
phone verification code.
If you have taken care of these two potential issues, the problem might be
due to temporary system downtime. Please visit your phone verification
page and reschedule your call to try again. Thank you for your
cooperation.
For additional questions, I'd encourage you to visit the AdSense Help
Centre ( http://www.google.com/adsense_help ), our complete resource
centre for all AdSense topics. Alternatively, feel free to post your
question on the forum just for AdSense publishers: the AdSense Help Group
( http://groups.google.com/group/adsense-help ).
Sincerely,
Ciara
The Google AdSense Team
I wrote back:
Date: Mon, 24 Sep 2007 09:40:18 +0100
Dear Ciara
In my message, I stated that I do have a touch tone phone.
I was not able to use the # key because the call did not allow me to
progress past the first tone pressed - it simply dropped the line as
soon as I did press the first tone.
The system was not down. It was however not functioning on my number.
If I do try again, and fail, then the three calls allocated will be
used up - and then what will I do to get paid? Bear in mind this is
all about me accessing my funds.
Thanks
D.
I got this reply:
Date: Fri, 12 Oct 2007 08:13:29 -0000
Subject: Re: [#201548472] None of the above
Hello D,
Thanks for your email.
I understand that you've had some trouble verifying your phone number.
Since you've already received and entered a PIN, I've manually overridden
the phone verification requirement on your account. As a result, you won't
need to verify any additional information in order to receive your
earnings.
Going forward, please keep in mind that if your payments are on hold for
any reason other than PIN or phone verification, you'll need to remove the
holds prior to the 15th in order to be paid in that month. Otherwise, your
outstanding earnings will roll-over to the following month and you'll be
paid out according to our normal payment cycle.
Once you've removed any additional holds from your account, you'll be
issued a payment at the end of the first month after your balance exceeds
US $100.
For additional questions, I'd encourage you to visit the AdSense Help
Centre ( http://www.google.com/adsense_help ), our complete resource
centre for all AdSense topics. Alternatively, feel free to post your
question on the forum just for AdSense publishers: the AdSense Help Group
( http://groups.google.com/group/adsense-help ).
Sincerely,
Ciara
The Google AdSense Team
So, all ready now to receive my earnings of over $100, initially held up by some glitch with their phone system, but impressed with their customer service, I waited expectantly.
On Friday, 26 October, I received this:
It has come to our attention that invalid clicks and/or impressions
have been generated on the Google ads displayed on your site(s).
Therefore, we have disabled your Google AdSense account. Please
understand that this was a necessary step in order to protect the
interests of AdWords advertisers.
As you may know, a publisher's site may not have invalid clicks or
impressions on any ad(s), including but not limited to clicks and/or
impressions generated by:
- a publisher on his own web pages
- a publisher encouraging other users to click on his/her ads
- automated clicking or surfing programmes, or any other deceptive
software
- a publisher altering any portion of the ad code or changing the
layout, behaviour, targeting or delivery of ads for any reason
These or any other such activities that violate Google AdSense Terms
and Conditions and programme polices may have led us to disable your
account. The Terms and Conditions and programme polices can be viewed
at:
https://www.google.com/adsense/localized-terms?hl=en_GB
https://www.google.com/adsense/policies?hl=en_GB
If you have any questions about invalid activity or the action taken on
your account, please do not reply to this email. You can find more
information by visiting
https://www.google.com/adsense/support/bin/answer.py?answer=57153.
Yours sincerely,
The Google AdSense Team
This was clearly wrong.
I asked people what to do, and was told, it can be caused by anything unusual - just let them know and lodge an appeal. So, I appealed. Maybe it was the syndication of one of my blogs into social network Ning (Adsense was plugged quite legitimately into four blogs). No way I clicked any ads. People that I share my flat with, perhaps, using the same IP address as me, but probably not, and anyway, I checked, they said no. I generated some webstats to show Google what had and hadn't happened.
The appeal didn't work. Furthermore, if your appeal is rejected, that is it. No more appeals, no more Adsense, ever. No payments, even those owing for over a month and which their own system's malfunction prevented you from accessing.
Call me cynical, but I don't think it is a coincidence that on the day I was due to receive a backlog of earnings, Google chose to invalidate my account. Looking at it, I now suspect that this is regular practice and
so do other people. Think of the multiple millions of dollars never paid to small electronic publishers, bloggers and website owners all over the world, none of whom has any comeback according to their terms and conditions, very few of whom can afford lawyers to challenge Google in a court.
It's easy to criticise Google and other corporations for their big mistakes -
Yahoo passing the information to China about dissident bloggers, for example, or
YouTube's blatant infringement of intellectual property. Yahoo since found itself lambasted not just by human rights groups globally, but by the US government, and YouTube is now fighting the mighty Viacom. But, I am now minded to start to focus on the ways in which Google and others take money from those less able to protect themselves.
First, the terms and conditions need to be challenged. In the UK we are benefited by the legal concept of
reasonableness; even if a contractual relationship exists, if a judge deems part of it unreasonable, it won't be lawfully enforceable. This is a huge advantage over (for example) the US system where however iniquitous a deal may be, so long as it is strictly legal according to statute, it can be made to stick.
Second, the anti-trust issue. In their unparalleled power, Google it seems to me is now in the position which Standard Oil once enjoyed, and is abusing its dominance quite oblivious to the lessons of history. Too much power in too few places is bad for society; we cannot be limited to working within systems with built in disadvantages to the common people; and not to permit the questioning of bad decisions is an abuse of the freedoms my ancestors won when they got the vote. In the same way that mighty
Microsoft was finally tamed by that upstart new super-state, the European Union, and forced to pay huge fines and abandon its anti-competitive practises, Google, soon
coming to a phone near you, might just be getting too big for the health of that newest nation - the Internet.

As a result of this, I've chosen Adbright as my revenue generator for this blog. Aside from the fact that you have much more control over ad rates, appearance, and payment point trigger, I have already noticed that earnings are rolling in quicker than Adsense, which took a while to make anything, and in the end, paid out nothing. As of now, after 48 hours, from Adbright I have made three cents. Now this is not much; but, it stands for something important - my two cents, and one in the eye for Google.
* thanks to Ewan SpenceLabels: anti-trust, business, fraud, Google, internet, monopoly